This year's event will be held for the 4th consecutive year on 27th and 28th of June 2014 at the Sri Lanka Exhibition & Convention Centre. It will consist over 200 stalls and a special pavilion for outbound tourism service providers. Sancharaka Udawa 2014 is organized by Sri Lanka Association of Inbound Tour Operators (SLAITO) together with Sri Lanka Tourism to bring together a wide network of personnel across the industry. It is the only gathering of this nature in Sri Lanka - since its inception in 2011.

Concurrently the general membership of the Sri Lanka Association of Inbound Tour Operators (SLAITO) will hold their Special General Meeting on 27th June 2014 at 9.00 am at the same venue. This will ensure the attendance of key players in the Tourism Industry at Sancharaka Udawa 2014. According to the organizers the event will provide opportunities for those less exposed to mainstream tourism creating a platform for small and medium service providers to  build vital links with the tour operators and enter the wider spectrum of the tourism industry. The expected benefits of this endeavour will be a substantial increase in transportation related logistics, accommodation, and resource of persons with foreign language skills, and entertainment activities.

For those intending to join or invest in the industry there will be many incentives. A few state banks will provide advice and also offer attractive interest rates on loans. An insurance company will also offer consultations on health and safety insurance related to tourism. This year the specialty will be that the event will be held for two days and will be opened to the industry only on the 1st day (27th June from 10.00 am to 3.00 pm) and them onwards will be open to the public till 8.00 pm). On the second day (28 June) the show will be open to all from 10.00 am to 08.00 pm. This year  service providers from South India and Maldives will also be invited to take part giving it an international flavor.