In his role as a World Cup 2015 ambassador, Tendulkar will promote and support a variety of ICC initiatives to enhance the profile of the tournament, which is the third biggest sporting event in the world and will take place in Australia and New Zealand from February 14 to March 29.

Tendulkar retired from international cricket last year after representing his country in 200 Tests, 463 One-Day Internationals and one Twenty20 International. In a career spanning 24 years, the 41-year-old scored a total of 34,357 international runs and 100 centuries.

Tendulkar added the missing World Cup title to his long list of achievements in his sixth attempt in 2011. He is the all-time leading run-getter in World Cup history with 2,278 runs in 45 matches at an average of 56.95. For his 673 runs in the ICC Cricket World Cup 2003, he was awarded player of the tournament as India finished runner-up to Australia.