We are particularly interested in promoting Meetings, Incentives, Conventions and Exhibitions popularly referred to as the MICE sector,Today, the MICE sector accounts for around 12% of tourist arrivals to the country but we are keen to grow this segment capitalizing on the vast potential that Sri Lanka offers MICE tourists.

The Government of Sri Lanka has given top priority to the JEV Congress that is being  held in Colombo from October 31st to November 4th, 2016, Les Journées des Entrepreneurs du Voyages (JEV) formally known as SNAV represents more than 1,400 tourism enterprises in France, generating over € 24 billion in annual turnover. The JEV Congress is an annual event held in a top tourism destination where over 500 delegates, majority of them being Outbound Travel Agents in France, attend the Congress. France while being a traditional primary market for Sri Lanka Tourism also produces the highest number of Incentive Travelers from Europe.

The Government of Sri Lanka, the Sri Lanka Convention Bureau, Sri Lanka Tourism Promotion Bureau together with all private sector tourism stake holders are going all out to showcase Sri Lanka’s unique tourism products and services to the French market through the JEV Congress. “and the delegates attending the JEV Congress in Sri Lanka will have an opportunity to see for themselves what the country has to offer,” Minister Amaratunga added.