The Travel and Tourism Competitiveness Report, published every two years, measures the impact of policies and other factors that contribute to the sustainable development of the travel and tourism industry.

The report ranks 141 countries against 90 indicators grouped under 14 separate dimensions in four key subindices - enabling environment; policy and enabling conditions; infrastructure; natural and cultural resources - revealing how well countries could deliver sustainable economic and societal benefits through their travel and tourism sector.

Sri Lanka ranked well in Prioritization of Travel and Tourism at 30th and Natural Resources at 35th but did poorly in ICT readiness, ranking at 92nd and Environmental Sustainability at103rd. It also ranked lower in Human Resource and Labour Market (86th), Tourist Service Infrastructure (74th) and Air Transport Infrastructure (71st).

Spain, followed by France, Germany, the United States, the United Kingdom, Switzerland, Australia, Italy, Japan and Canada respectively are the top ten in the report.

In the Asia-Pacific region, Australia (7th) was the most "tourist-ready" country, followed by Japan, Singapore, Hong Kong, New Zealand, China, South Korea, Taiwan and Thailand.

In South Asia India ranked at 52nd, Nepal 102nd, Pakistan 125th and Bangladesh 127th.