World Food Day was established in 1979 by the Food and Agriculture Organization of the United Nations. A variety of events ranging from walks, to dinners to food drives are arranged by millions of people across the world who come together to commemorate the day. The activities which took place during the festival included a Knorr kitchen activation at the WoW.lk customer experience centre,which showcased the entire Knorr product range through live preparations, demonstrations and free samples. WOW.lk is also offered the best deals on a variety of food products and restaurants throughout the week and partnered with many reputed restaurants and venues to offer special discounts on food and dining.

Commenting on the ‘WOW Food Festival’, Sheyantha Abeykoon, CEO, of WoW.lk stated, “Every month, we try to host a unique set of activities to ensure our customers continue to enjoy a variety of experiences with us. World Food Day is an important global cause and we are proud to partner with Unilever and Knorr to commemorate it. We tried to create a well-rounded food festival experience by offering our customers the very best deals, demonstrations and sample giveaways.” 

Initially starting out as Anything.lk, WOW.lk has grown immensely over the last few years and has played a catalytic role in the evolution of the country’s e-commerce landscape.

WOW.lk has been at the forefront of e-commerce innovation in Sri Lanka and continues to deliver a convenient virtual shopping experience to customers, providing them with a variety of affordable products and services. Backed by Dialog Axiata, Sri Lanka’s largest telecommunications service provider, WOW.lk is now one of Sri Lanka’s largest and most reputed online e-commerce sites in the country.(EB/KH)